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BURGER KING® Rebrands Value Menu to the KING DEALS® Value Menu

December 30, 2013

MIAMI – December 30, 2013 – Burger King Worldwide, Inc. (NYSE: BKW) announced today that it is introducing its new KING DEALS® Value Menu including new Rodeo Sandwiches with the Rodeo Crispy Chicken and the Rodeo Burger for just $1 each.  

The KING DEALS® Value Menu offers a wide variety of choices for breakfast, lunch and dinner with prices starting at just $1. As part of BURGER KING® restaurants commitment to providing guests with outstanding value, the KING DEALS® Value Menu now contains more than 20 items including the new Rodeo Sandwiches.

A new addition to the menu, guests can choose between two different Rodeo Sandwiches: a crispy chicken fillet or a savory freshly fire-grilled beef patty topped with sweet and spicy BBQ sauce and crunchy, golden onion rings served on a toasted, sesame seed bun for just $1.

“We’re launching the new KING DEALS® Value Menu including classics and new favorites like the Rodeo Sandwiches all starting at just $1,” said Eric Hirschhorn, Chief Marketing Officer, North America. “We’ve seen an incredible response from our guests with our $1 menu items and we want to continue creating great tasting products that don't sacrifice on taste.”

The KING DEALS® Value Menu also includes Chicken Nuggets, Spicy Crispy Chicken, a Double Cheeseburger, Bacon Cheeseburger, Crispy Chicken Wraps and new items to become available throughout 2014.

The $1 Rodeo Sandwiches are available now on the KING DEALS® Value Menu in BURGER KING® restaurants nationwide as a limited time only item.

About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving more than 11 million guests daily in 91 countries and territories worldwide. Approximately 99 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at or follow us on Facebook and Twitter.


Brooke Scher Mogan                              212-230-1800                [email protected]
ALISON BROD PUBLIC RELATIONS                                           [email protected]

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